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商品編號： 9-721-443 出版日期： 2021/04/08 作者姓名： Yoffie, David B.;Fisher, Daniel 商品類別： Other 商品規格： 31p 再版日期： 地域： 產業： 個案年度： 2011 - 2021
商品敘述：
This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space - Facebook. The case examines the history of Snap, its emerging threat from TikTok, and its on-going struggles to become profitable in the shadow of intense competition from Facebook, and especially Instagram. Looking at strategy from the perspective of Snap CEO, Evan Spiegel, the case asks whether Snap should seek new demographics to grow the user base, explore alternative business models such as WeChat, differentiate itself with augmented reality, or focus on privacy to distinguish itself from the competition. The context of these strategic choices is how do you win in a world with strong network effects and much larger competitors.
涵蓋領域：
Competitive strategy;Social media;Strategy;Strategy formulation
相關資料：
Case Teaching Note, (5-721-449), 13p, by David B. Yoffie, Daniel Fisher
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